Africa’s elephants have just gotten a powerful new supporter –music legend, Billy Joel. Joel’s voice is heard in a series of new ads supporting the Wildlife Conservation Society’s (WCS) 96 Elephants campaign – so named for the number of elephants slaughtered each day by poachers.
With the backdrop of computer-animated elephants coming to life from shards of ivory, Joel’s voiceover warns: “We can’t turn back time, but we can reverse this trend. Don’t be the generation that allowed elephants to go extinct.”
The “Take a Stand for Elephants,” campaign was conceived and developed for 96 Elephants by pro bono partner, Steve Harper, founder of ThisisBonaFide.com