After 25 years working in sustainability, Steve Howard made a surprising move: he went to work for IKEA. In today’s talk, he explains why by giving a sense of just how far IKEA is going to make sure it has a positive environmental impact. [ted_talkteaser id=1850]“Sustainability’s gone from a ‘nice-to-do’ to a ‘must-do,’” says Howard in this bold talk. “It’s about what we do right here, right now, and for the rest of our working lives.”
Many companies have sustainability goals. But IKEA’s are quite radical. By 2016, the assemble-it-yourself furniture megastore — which is so much a part of our lives — will only stock LED bulbs. By 2020, IKEA stores will produce more energy than they use.
IKEA, what with its Swedish meatballs, is a part of the cultural conversation in a way few brands are. So could their sustainability efforts push the needle for…
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